Milano Playwriting Festival is a brand new festival that will take place for its first edition in Milano (Fabbrica del Vapore) on october 2015.

The client request was complex but challenging at the same time, here some key concept that the identity had to communicate:

Writing as the protagonist (instead of actors)
Rush (It's time for Milano to have a festival like this! No Delays)
Dynamism
Creativity
Detach from classical theatrical icons (f.i. masks / seats etc)
London / Milano (many texts comes directly from UK)
Logo - main // stacked version
logo - secondary // landscape version (for horizontal use)
additional elements #1: ink spots
additional elements#2: London
Complete Key Visual (main)
Complete Key Visual (elements rearranged for vertical use)
Applications
QR flyer
Milano Playwriting Ebooks: logo and its application on ebook covers

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